Paul Moak Subaru is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Paul Moak Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
Community
Providing comfort, hope, and confidence to children in urgent need.
Subaru and its retailers partner with Operation Warm®️ to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
These essential items not only help keep children protected, warm, and dry, they can also have a significant impact on a child's mental and emotional well-being.
Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have supported over 1 million children and adults in urgent need nationwide.
At Subaru, we believe what we leave behind is a reflection of who we are.
Environment
At Subaru, we believe what we leave behind is a reflection of who we are. That's why Subaru and our retailers partner with the Arbor Day Foundation (TM) to provide and distribute 100,000 regionally appropriate trees across the country. We're proud to establish the largest corporate tree distribution ever. Through this and other Subaru Loves the Earth initiatives, Subaru and our retailers have helped distribute and plant over 1.1 million trees.
Subaru believes we should all have a chance to lead a healthy life.
Health
Subaru believes we should all have a chance to lead a healthy life. That's why for over 10 years, Subaru and its retailers like us have partnered with Blood Cancer United® and our local hospital to give warm blankets and encouraging messages of hope, written by our employees and customers, to support our community members living with cancer. Through our combined efforts during this partnership, we have supported over 550,000 cancer patients nationwide. Together, we are proud to be Blood Cancer United's largest automotive donor.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom.
Education
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers have supported more than 950,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home.
Pets
Subaru believes all pets deserve a loving home. That's why retailers like us partner with our local animal welfare organization every October to provide direct financial assistance through a grant distributed by the ASPCA® and host pet events to help animals find loving homes. Through our partnership with local and national organizations, Subaru has donated over $70 million, supporting the rescue, adoption, and health of over 700,000 animals. We're proud to be the largest corporate donor to the ASPCA.
Subaru and its retailers believe in giving back to our communities.
The Subaru Share the Love ® Event
Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,700 local charities where Subaru owners live and work.
Now, after 17 years, Subaru and our retailers have donated nearly $320 million to charity all to give back and to make the world a better place.
How is Paul Moak Subaru Dedicated Locally to the Love Promise?
As Paul Moak celebrates 70 years as a third-generation, family-owned and operated business right here in the heart of Mississippi, we are grateful to our community who has supported us and trusted us through the years. Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Community Animal Rescue & Adoption (CARA)
Junior League of Jackson | Stray at Home Festival | Greater Jackson Chamber Partnership
The Little Lighthouse | JPS Summer Camp | Mississippi Children's Museum | Jackson Academy
Boy Scouts of America
Friends of Children's Hospital | Mississippi Children's Museum | Brilla Soccer Ministries | Hospice Ministries | MS Nurses Foundation
Paul Moak Subaru is Delivering Comfort When It Matters Most - Mary C.
On Wednesday, June 17th, Paul Moak Subaru partnered with Blood Cancer United® (formerly The Leukemia & Lymphoma Society) and Children's of Mississippi through the Subaru Loves to Care initiative to bring comfort and encouragement to local blood cancer patients. Together, they delivered 80 blankets and heartfelt messages of hope to individuals receiving treatment. During the visit, the Subaru team had the opportunity to connect with the dedicated staff at the cancer treatment center, who shared firsthand the meaningful impact these donations have on patients. Through its continued partnership with Blood Cancer United® and Children's of Mississippi, Paul Moak Subaru is helping provide comfort, hope, and support to those facing blood cancer. Together, we are making a meaningful difference for patients and their families while demonstrating the strength of a community that comes together to care for one another.
Paul Moak Subaru Loves to Care - Cj M.
The success of the 3rd Annual WE UP Regional Combine was powered in a major way by the unwavering support of Paul Moak Subaru. Their partnership didn't just help us host an event — it elevated the entire experience for our athletes, coaches, and community. Paul Moak Automotive stepped in as a true community champion, providing the resources, stability, and belief needed to bring this year's combine to life. Their commitment went far beyond sponsorship; they invested in the mission. They understood the importance of creating opportunities for Mississippi athletes to be seen, evaluated, and celebrated, and they made sure we had everything required to deliver a first-class event.
Paul Moak Subaru Awarded Heart of Belhaven Award for Community Leadership and Service - Mary Alex T.
The Greater Belhaven Foundation (GBF) is excited to announce Paul Moak Subaru and its General Manager John Scarbrough as a Heart of Belhaven Award winner! The Heart of Belhaven Award goes out annually to neighbors who consistently go above and beyond for the Belhaven neighborhood, giving their time, effort, and resources to make Belhaven a better place for residents, businessowners, and visitors. The award honors the leadership and deep care that truly define Mississippi's largest historic district. The Heart of Belhaven Award recognizes those whose generosity and dedication truly reflect the spirit of our neighborhood. John truly went above and beyond this year in the amount of time he dedicated to not just the Foundation but to the improvement of our entire neighborhood. His dealership Paul Moak Subaru is located within the neighborhood and he took his involvement from business owner to super star! Scarbrough, a member of the GBF Board of Directors and general manager of Paul Moak Subaru located in Belhaven Heights, played and continues to play an integral role in making Belhaven a business-friendly environment and ensuring public safety throughout the neighborhood's footprint. Since 2025, Scarbrough chartered and chaired the Greater Belhaven Business Coalition and the Greater Belhaven Public Safety Committee. The Greater Belhaven Business Coalition holds monthly meetings with local businesses with the goals of community development, advocacy, and resource-sharing. Accomplishments have included working with providers for faster internet, paving roads in a business district, and removing blighted property. Scarbough's work as chair of the Greater Belhaven Public Safety Committee resulted in the installation of scalable security technology throughout the neighborhood and several new partnerships between the Greater Belhaven Foundation and local law enforcement groups. Examples included a new collaboration with the National Crime Information Center and closer collaboration with the Capitol Police Department, Jackson Police Department, and Saums Security Consulting, along with law enforcement and security groups at the University of Mississippi Medical Center, Baptist Hospital, Belhaven University, Millsaps College, First Presbyterian Church, First Baptist Church, and the Mississippi State Fairgrounds. Thank you, John, for going above and beyond to improve our neighborhood and truly make a difference in the tens of thousands of lives impacted within Greater Belhaven!
Paul Moak Subaru Loves to Care blanket made my son's day! - Shawna B.
Shout-out to our friends at Paul Moak Subaru for the lovely blankets donated to the Children's Cancer Clinic! The kids loved them so much we had to stop by the dealership to say "thank you" in person! You will never know how much this support and encouragement means.
Paul Moak Subaru Recognized by Mississippi's Only Children's Hospital - Caitlin F.
Friends of Children's Hospital, Paul Moak Subaru's hometown charity partner for the Subaru Share the Love Event, designated a new playground at Children's of Mississippi, the state's only pediatric hospital, in honor of Paul Moak Subaru owners Jeanne and John Scarbrough. What an overwhelming honor for the special relationship between the dealership, Scarbrough family, Friends of Children's Hospital charity, and Children's of Mississippi pediatric hospital. At the ceremony John and Jeanne's son Hudson was honored. Hudson was treated as a one-year old pediatric cancer patient at the hospital. Through the decades the Scarbroughs have volunteered with Friends of Children's Hospital, culminating in John's 14 years on the board of directors. Paul Moak Subaru has partnered with Friends of Children's Hospital for 11 years, resulting in a grand total Subaru Share the Love Event donation amount of over $191,000! John's years of leadership with Friends, and the Scarbrough family's continued support of our mission, individually and through Paul Moak Subaru, have left a lasting impact on countless children and families across Mississippi. Hudson's life was brief, but the love and goodness that continue in his memory are lasting. This playground is a place where children can feel joy during their hospital stay, and we are so grateful that Hudson's memory will live on there. Since 2013 Paul Moak Subaru has selected Friends of Children's Hospital as its hometown charity partner for the annual Subaru Share the Love® Event. The total amount donated through this partnership is $191,841! Paul Moak Subaru and their team members have been steadfast supporters of our mission for many years. We are incredibly grateful for their commitment to creating hope, smiles, and a place where kids can truly be kids at our state's only children's hospital. Through the Subaru Share the Love® Event, Paul Moak Subaru has played an important role in advancing fundraising efforts that enhance the patient experience at Children's of Mississippi. Its support has extended across numerous Friends of Children's Hospital events, including Light-A-Light, Over the Edge, Clays for Kids, Kites & Rainbows Run, and the Friends of Children's Hospital Golf Tournament.
Paul Moak Subaru Donates 80 Blankets and Kits to Pediatric Cancer Patients - Rebecca M.
On June 17th Paul Moak Subaru team members made a special delivery of blankets and care kits to Children's of Mississippi for the annual Subaru Loves to Care activation. Child Life Specialists distribute the donations to pediatric cancer patients. The specialists shared how much these donations mean to their patients and were enthusiastic to receive seven boxes of new supplies.
Paul Moak Subaru Donates Trees to Greater Belhaven Foundation - Rebecca M.
As part of the Subaru Loves the Earth® initiative, Paul Moak Subaru partnered with the Arbor Day Foundation and the Greater Belhaven Foundation to help grow a greener future in Jackson. Through this effort, 25 trees were distributed to support the expansion of the community's urban canopy, providing long-term environmental benefits while enhancing the beauty and livability of the state's most historic neighborhood, Belhaven. The project reflects Paul Moak Subaru's commitment to caring for both the local community and the planet through meaningful, sustainable action. Paul Moak Subaru was among nearly 600 Subaru retailers across 49 states participating in this nationwide effort, which has provided and distributed more than 165,000 trees since 2025 as part of the largest corporate community tree distribution program in Arbor Day Foundation history. Working alongside the Greater Belhaven Foundation, Paul Moak Subaru helped strengthen community connections while investing in greener, healthier neighborhoods that will benefit residents for generations to come. The partnership demonstrates how local organizations can work together to create a lasting positive impact on the environment and the communities they serve. Paul Moak Subaru is proud to be located within the Greater Belhaven Foundation for the past 18 years. It was wonderful to donate surplus trees from our annual Subaru Loves the Earth® giveaway to the Greater Belhaven Foundation board to plant throughout the neighborhood. Tree species included Red Maple, Serviceberry, Sweetbay Magnolia, and River Birch. We can't wait to see them grow throughout the future!
Paul Moak Subaru Provides Lunch for Teacher Appreciation Week at Adopted Elementary School - Jocelyn S.
In celebration of Teacher Appreciation Week, Paul Moak Subaru provided lunch for the teachers and staff of North Jackson Elementary School as a small token of gratitude for their dedication to educating and inspiring students. The luncheon recognized the hard work, commitment, and positive influence that educators have on the lives of young people every day. By honoring the school's faculty and staff, Paul Moak Subaru reinforced its commitment to supporting those who make a lasting difference in the community. Paul Moak Subaru has proudly partnered with North Jackson Elementary through the Subaru Loves Learning® initiative and has served as an Adopt-A-School sponsor for the past five years. Through this ongoing relationship, the dealership has worked to support students, teachers, and educational opportunities within the school. The Teacher Appreciation Week luncheon is one of many ways Paul Moak Subaru demonstrates its commitment to investing in education and strengthening community partnerships that help students succeed both inside and outside the classroom.
Greater Belhaven Foundation announces Heart of Belhaven Award Paul Moak Subaru GM John Scarbrough - Mary Alex T.
The Greater Belhaven Foundation (GBF) is excited to announce Paul Moak Subaru General Manager John Scarbrough as our Heart of Belhaven Award winners. The Heart of Belhaven Award goes out annually to neighbors who consistently go above and beyond for the Belhaven neighborhood, giving their time, effort, and resources to make Belhaven a better place for residents, businessowners, and visitors. The award honors the leadership and deep care that truly define Mississippi's largest historic district. "The Heart of Belhaven Award recognizes those whose generosity and dedication truly reflect the spirit of our neighborhood," GBF executive director Mary Alex Thigpen said. "John truly went above and beyond this year in the amount of time he dedicated to not just the Foundation but to the improvement of our entire neighborhood. This recognition is just a small token of our appreciation of their efforts." Scarbrough, a member of the GBF Board of Directors and general manager of Paul Moak Subaru in Belhaven Heights, played and continues to play an integral role in making Belhaven a business-friendly environment and ensuring public safety throughout the neighborhood's footprint. Since 2025, Scarbrough chartered and chaired the Greater Belhaven Business Coalition and the Greater Belhaven Public Safety Committee. The Greater Belhaven Business Coalition holds monthly meetings with local businesses with the goals of community development, advocacy, and resource-sharing. Accomplishments have included working with providers for faster internet, paving roads in a business district, and removing blighted property. Scarbough's work as chair of the Greater Belhaven Public Safety Committee resulted in the installation of scalable security technology throughout the neighborhood and several new partnerships between the Greater Belhaven Foundation and local law enforcement groups. Examples included a new collaboration with the National Crime Information Center and closer collaboration with the Capitol Police Department, Jackson Police Department, and Saums Security Consulting, along with law enforcement and security groups at the University of Mississippi Medical Center, Baptist Hospital, Belhaven University, Millsaps College, First Presbyterian Church, First Baptist Church, and the Mississippi State Fairgrounds. Thank you, John, for going above and beyond to improve our neighborhood and truly make a difference in the tens of thousands of lives impacted within Greater Belhaven!
Paul Moak Subaru Dealer's Years of Support and Leadership Honored by Friends of Children's Hospital - Caitlin F.
On May 5th the Friends of Children's Hospital board gathered to designate a new playground at Children's of Mississippi, the state's only pediatric hospital. Paul Moak Subaru owners Jeanne and John Scarbrough were our honored guests for a time to remember their son Hudson Scarbrough in a place that now carries his name and memory. John's years of leadership with Friends, and the Scarbrough family's continued support of our mission, individually and through Paul Moak Subaru, have left a lasting impact on countless children and families across Mississippi. Hudson's life was brief, but the love and goodness that continue in his memory are lasting. This playground is a place where children can feel joy during their hospital stay, and we are so grateful that Hudson's memory will live on there. Since 2013 Paul Moak Subaru has selected Friends of Children's Hospital as its hometown charity partner for the annual Subaru Share the Love® Event. The total amount donated through this partnership is $191,841! Paul Moak Subaru and their team members have been steadfast supporters of our mission for many years. We are incredibly grateful for their commitment to creating hope, smiles, and a place where kids can truly be kids at our state's only children's hospital. Through the Subaru Share the Love® Event, Paul Moak Subaru has played an important role in advancing fundraising efforts that enhance the patient experience at Children's of Mississippi. Its support has extended across numerous Friends of Children's Hospital events, including Light-A-Light, Over the Edge, Clays for Kids, Kites & Rainbows Run, and the Friends of Children's Hospital Golf Tournament.
Did Paul Moak Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
